Every link in our story built one region at a time.

From a single HR system built for one hotel in Ho Chi Minh City to a regional HRIS platform trusted across Southeast Asia — this is how Cadena connected the dots.

1997
Founded in Ho Chi Minh City
350+
Active Clients
250,000
Employees managed on our platform
10
Southeast Asian Countries

Nearly three decades, one continuous chain of growth

Each milestone connects to the next — from Vietnam's earliest IT pioneers to a Humanica Group company serving thousands of businesses across the region.

1997
HO CHI MINH CITY

Founded at a pivotal moment

Cadena began its journey in Ho Chi Minh City in 1997, founded by Dutch entrepreneurs just as Vietnam was opening its borders. With the local IT sector virtually non-existent, we were among the first to offer essential IT services and products to the market.

2005
FIRST HRIS PRODUCT

Cadena HRM Series is born

We obtained our first software business license and launched Cadena HRM Series, a client-server solution built around essential attendance and payroll functions. Originally developed for Park Hyatt Ho Chi Minh City, it quickly rolled out across the region's four and five-star hotels, establishing our name in hospitality.

Cadena HRM Series logo, 2005
2009
REGIONAL LOCALIZATION

Past the 100-customer milestone

Growth accelerated as we localized our core payroll module for Cambodia, Laos, and Thailand. This expansion pushed us past 100 customers across Indochina, serving a diverse range of industries from hospitality and retail to manufacturing, trading, and banking.

OmronBeerlaoRenesasSiemensDairy FarmDeep C Industrial ZonesQSR VietnamFruit logoAccor HotelsHilton HotelsHyattPizza HutShellCastrolNippoIHG Hotels & ResortsYokogawa
2011
REGIONAL HEADQUARTERS

Relocating to Singapore

A strategic move to Singapore gave Cadena the footing to support a rapidly growing regional customer base, cementing our position as a true regional HRIS player. Around this time, our core payroll module achieved full compliance coverage across Southeast Asia.

2015
TECHNOLOGY MILESTONE

Cadena HRM Series 5 launches

Our first fully web-based platform introduced what remains Cadena's niche today: managing payroll compliance for multiple entities and countries under a single login. That centralized, multi-country control still sets us apart from most other HRIS vendors in the region.

Cadena HRM Series 5 logo
2019
SCALING REGIONALLY

250 customers, 300,000+ employees

Success in serving multi-country operations carried us to a significant milestone: 250 corporate customers collectively managing a combined headcount of over 300,000 employees on the Cadena platform.

2025
JOINING HUMANICA GROUP

A new, larger chapter

Cadena became part of Humanica Group, instantly expanding our capabilities to serve over 5,000 customers regionally. Humanica is listed on the Thai stock exchange and backed by 1,200 HR and HR-tech specialists across six offices in Southeast Asia.

Cadena logo
Humanica logo

To be the leading HRIS provider in Southeast Asia — giving companies the innovative technology and localized support they need to simplify compliance and transform regional HR processes.

Cadena Vietnam team trip

Four values, holding everything together

The foundations of Cadena and Humanica — intertwined within our culture to create a purposeful, passionate, and ambitious working environment.

01

Excellence

We give our best effort to excel in every aspect of our business, passionate about serving clients through innovation, continuous improvement, and prompt attention to their needs.

02

Teamwork

We believe in the ability to collaborate and work together toward a common vision, both internally across our teams and externally with every customer we serve.

03

Integrity

We strive to do what is right and fair for our clients and for each other, adhering to the highest ethical standards even when it's difficult.

04

Openness

We treat one another with respect in an all-inclusive environment, communicating honestly, seeking diverse perspectives, and executing as one unified team.

Meet our leadership team

The people steering Cadena's product, delivery, and customer success across Southeast Asia.

Tran Van Thuan

Thuan, Tran Van

Managing Director

Marc Reefman

Marc Reefman

Business Development Manager

Kim Tuyen

Tuyen, Banh Kim

Head of Finance & Administration

Nguyen Trung Hieu

Hieu, Nguyen Trung

Software Development Manager

Nguyen Ngoc Hue

Hue, Nguyen Ngoc

Software Architect

Vuong Bich Tuyen

Tuyen, Vuong Thi Bich

Product Manager

Dang Hong Linh

Linh, Dang Hong

Consultant Manager

Nguyen Thi Ut Huyen

Huyen, Nguyen Thi Ut

Regional Consultant Team Leader

Tran Van Son

Son, Tran Van

Customer Success Manager

Hong Le Phong

Phong, Hong Le

IT Manager

Truong Thi Thu Nguyet

Nguyet, Truong Thi Thu

Project Team Leader

Ready to discuss? Get in Touch.